Corporate Overview
Morningstar Design is an award-winning advertising
and marketing firm based in downtown Frederick, Maryland. We specialize
in Design, Printing and all forms of Digital Multi-Media for Business-to-Business
and Business-to-Consumer clientele.
Our business approach allows us to offer high-end
strategic design and communication solutions at a lower cost base
than your typical agency. We manage to reduce your costs by maintaining
a small, but highly-qualified and multi-disciplined team.
Resources are assigned to a specific agency
team member on a ‘project’ basis. This approach enables
us to offer more competitive fees than most other agencies, as
we don’t involve outside participants to complete your projects.
We handle all your needs in-house. Morningstar Design is everything
you need from typical graphic design to savvy high tech multi-media
without the fuss and high price tag.
Here’s how your buzz begins...
Point 1: We listen
The more we understand your offer, the
more appropriate and relevant the visual language that we can
create for your brand. We try and ask as many questions as possible,
we listen, we research, we dissect all the details until we are
comfortable with the information and confident that we understand
the target audience, your competitors and their message/ proposition.
We take a good look at everything about your business and we then
isolate the inherent value of what you’re offering to the
market. Agency inputs at this stage might be: Brand audit •
Research (qualitative and quantitative) • Application of
marketing technologies (online research and survey tools) •
Focus Groups, Workshops and so on.
Point 2: We think
When we understand what makes your brand
unique we prepare a creative concept that we use as a benchmark.
We then obtain your approval for the way to progress and simultaneously
create a standard to back-up and measure how effective our design
solutions will be. We spend many hours talking about and creating
the final outcome to ensure that all the aspects of the commercial
challenge have been considered.
Point 3: We design
We explore numerous design solutions
that meet the needs of your marketing plan or design and then
create a unique umbrella that will represent the inner most personality
of your company. We sift through information in every place possible
in search of inspiration for THE idea that will contain a deep
spirit and that will also give you the “buzz” you
are looking for.
Point 4: We perform
Once we’re all delighted with the
concept and design – we’re off to the next step of
final design and production. Our service is fast, friendly and
efficient. And we know how to handle every aspect of your project
with ease and to achieve the greatest results!
Point 5: We apply
To express how the brand will prevail,
we apply the concept consistently to your corporate identity,
web site, collateral materials or advertising. We call this the
genesis stage. This is when your buzz breathes new life and then
starts on its path to your success.
More about the Morningstar
team >
More about our capabilities >
Or, get in touch with us!
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